snapchat
Snapchat Single Image / Video Ad Character Limits
Snapchat Single Image / Video ads cap brand name at 25 chars and headline at 34 chars — among the tightest text limits in social.
Snapchat Single Image / Video Ads (often just called "Snap Ads") have the tightest text limits on any major social platform. Brand name caps at 25 characters and is fully visible — no truncation. Headline caps at 34 characters and is also fully visible. There is no description, body text, or expandable caption. The CTA itself is selected from a Snapchat-defined preset list ("Shop Now," "Sign Up," "Watch," etc.) and cannot be customized.
The strategic implication is that Snapchat's text fields function as labels, not copy. The visual tells the story; the headline punctuates it. "Buy the new collection" beats "Discover the curated drop that changes how you dress for spring." Snapchat's audience skews younger and more visually-driven than Meta or LinkedIn, and the format reinforces that.
Headline: 34 chars max
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Brand name | 25 | 25 | 20 |
| Headline | 34 | 34 | 28 |
Source: https://businesshelp.snapchat.com/s/article/snap-ad · Last verified 2026-04-15.
What changed in 2026
Snapchat extended brand-name visibility from 20 to 25 characters in 2026. The 34-character headline cap has not changed since 2018.
FAQ
- Can I customize the Snapchat CTA button text?
- No. CTA text is selected from a preset list (Shop Now, Sign Up, Watch, etc.). Custom text is not supported.
- How long can a Snapchat Single Video ad be?
- Up to 3 minutes total runtime. The first 6 seconds are non-skippable.
- Does Snapchat have a description field?
- Not on Single Image / Video. The format only exposes brand name (25) and headline (34). The visual carries the rest.