snapchat
Snapchat Story Ad Character Limits
Story Ads run 3-20 snaps tiled on the Discover surface. Tile headline 34 chars, brand 25 chars. Per-snap text overlays use the same limits.
Snapchat Story Ads run as a multi-snap collection (3 to 20 snaps) that lives on the Discover surface — Snapchat's curated content tab. Users tap a tile on Discover to enter the story, and the brand's snaps play sequentially with skip-between-snaps available. Brand name on the tile is capped at 25 characters; tile headline at 34 characters. Each individual snap inside the story has its own text-overlay budget tied to creative design (no platform-enforced caption limit on the snap content itself, but text overlays are capped at 250 chars in the editor).
The Discover-tile chrome covers the top 14% of the screen with the tile's brand and headline rendered over the cover snap. Plan creative with the central 72% as the safe canvas, mirroring the Stories pattern from Instagram and Facebook.
Story
Brand · Sponsored
Tile headline: 34-char clamp
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Brand name | 25 | 25 | 20 |
| Headline | 34 | 34 | 28 |
Source: https://businesshelp.snapchat.com/s/article/story-ads · Last verified 2026-04-15.
Snap count optimization
Story Ads with 3-5 snaps have the highest completion rate. Story Ads with 10+ snaps lose roughly 15% completion per additional snap past 5. Plan tight; expand only if the narrative requires it.
FAQ
- How many snaps can a Story Ad have?
- Between 3 and 20. The 3-5 range maximizes completion rate.
- Where do Story Ads appear?
- On the Discover surface, alongside curated Snapchat publisher content. Story Ads do not run inline in user-to-user story chains.
- Can a Story Ad include a Lens?
- Not directly. Lenses are a separate ad product (AR Lens Ads). Story Ads are static-snap or video-snap collections.