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Snapchat Collection Ad Character Limits
Collection ads pair a hero snap with 4 product tiles. Hero uses Single Image limits — 25-char brand + 34-char headline.
Snapchat Collection Ads pair a hero snap (image or video) with a 4-product tile strip rendered along the bottom of the screen. The hero inherits Single Image / Video limits — 25-character brand name, 34-character headline, both fully visible. The product tiles below pull from a connected catalog and don't expose customizable text directly; product names render only after a user taps a tile.
The format is purpose-built for direct-response commerce: the hero snap creates aspiration, the tile strip lets the user tap straight into product detail without leaving the snap. The 4-tile constraint is hard — Collection cannot show 5 or more products at once. Catalog feeds with more than 4 products rotate the visible tiles per impression based on user signals.
Headline: 34-char clamp; tiles do …
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Brand name | 25 | 25 | 20 |
| Headline | 34 | 34 | 28 |
Source: https://businesshelp.snapchat.com/s/article/collection-ads · Last verified 2026-04-15.
Catalog vs static tiles
Collection Ads support two tile modes: catalog-driven (tiles auto-pull from a connected product feed) or static (4 manually-uploaded tiles). Catalog mode delivers higher click-through but requires a maintained feed. Static mode is faster to ship for one-off promotions.
FAQ
- How many product tiles does a Collection Ad show?
- Exactly 4 visible at a time. Catalog-driven Collection Ads can rotate the 4 visible tiles based on user signals.
- Do product tiles have customizable text?
- No — tile labels pull from the catalog product name. Customize the catalog product names if you want different tile text.
- What happens when a user taps a product tile?
- The user opens a product detail view inside Snapchat (or the brand's website if no Snap-native catalog). They can swipe back to the snap.