Pinterest Video Pin Ad Character Limits
Video Pin ads share Standard Pin limits: 100-char title (40 visible), 800-char description (~50 visible). Auto-play in-feed without sound.
Pinterest Video Pin Ads share the same shell as Standard Pin Ads — a 2:3 vertical layout with title and description below — but replace the static image with autoplay video that runs muted on first impression. Title still allows 100 chars (~40 visible on mobile), description still allows 800 chars (~50 visible mobile, ~200 desktop). Video Pin runs in the same feed contexts as Standard Pin (Home feed, search results, related-pin rail) and uses the same SEO indexing.
The biggest mistake on Pinterest Video Pin is treating it like TikTok or Reels. Pinterest viewers do not stop scrolling for video — they save it. The video format works as a second-stage closer for users who already saved the pin and tap into the detail view. Caption your video creative for sound-off comprehension, but invest the production in the still-frame thumbnail, since that is what drives the save behavior.
Video Pin: 40-char title window
Auto-play in-feed without sound — captions matter.
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Title | 100 | 40 | 35 |
| Description | 800 | 50 | 45 |
Source: https://help.pinterest.com/en/business/article/video-ads · Last verified 2026-04-15.
Save-first behavior
Pinterest saves are 8-12x more common than clicks on Video Pin Ads. Optimize for save rate first, click-through rate second. The save behavior is the leading indicator of organic-search amplification down the line.
FAQ
- How long can a Pinterest Video Pin Ad be?
- 4 seconds minimum, 15 minutes maximum. The 6-15 second range performs best for save rate.
- Does Pinterest Video Pin autoplay with sound?
- No. Muted autoplay is the default. Sound only enables on tap-to-unmute or pin detail view.
- Are Video Pin Ads indexed by Google?
- Yes. Video schema markup is exposed and Pinterest's title + description fields drive rich-result inclusion.