Pinterest Standard Pin Ad Character Limits
Pinterest Standard Pin Ads cap title at 100 chars (~40 visible) and description at 800 chars (~50 visible on mobile). The image is the hook.
Pinterest Standard Pin Ads are the platform's default format: a single 2:3 vertical image with a title and description rendered below. The title field allows up to 100 characters but only the first ~40 render on mobile feed before truncation by the bottom CTA strip. The description allows up to 800 characters but the visible window on mobile is roughly 50 characters before "...more" — desktop is more generous at ~200 visible characters.
Pinterest's strategic constraint is the inverse of every other social platform: the image does the entire selling job. Pinterest users are in active "save for later" mode, not feed-scroll-and-react mode. The text fields exist for SEO and rich-results matching, not for in-feed copy persuasion. Plan the title as a search-optimized keyword phrase and the description as a paragraph of long-tail keywords — visitors who tap into the pin detail view will read more than visitors anywhere else.
Pin titles: 40 chars visible
Description allows 800 chars total but only the fi…
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Title | 100 | 40 | 35 |
| Description | 800 | 50 | 45 |
Source: https://help.pinterest.com/en/business/article/promoted-pins · Last verified 2026-04-15.
SEO-driven copy
Pinterest is closer to a search engine than a social feed in user intent. Title text functions as the keyword phrase; description functions as the long-form keyword body. Generic copy like "Beautiful sweater for fall" is wasted; specific copy like "Cream merino crew neck sweater for fall under $80" hits multiple search clusters.
FAQ
- What aspect ratio do Pinterest Standard Pin Ads use?
- 2:3 vertical (1000×1500 px is the standard upload). Other ratios are accepted but render with letterboxing.
- How long is the description on Pinterest mobile?
- About 50 visible characters before "...more" truncation on mobile feed. Desktop is closer to 200 visible.
- Are Pinterest Pin Ads searchable?
- Yes. Pin Ads are indexed for both Pinterest internal search and Google's image search. Title + description matter for rich-results.