Pinterest Idea Ad Character Limits
Idea Ads are multi-page (3-20 pages) with per-page text overlay capped at 100 visible chars. Title: 100 chars total, 40 visible.
Pinterest Idea Ads (formerly Story Pins) are multi-page vertical formats — between 3 and 20 pages per Idea — designed to mirror the Stories pattern from Instagram, but adapted for Pinterest's save-and-discover behavior. The title field caps at 100 chars (~40 visible on mobile feed). Per-page text overlays sit on top of the creative and clip at roughly 100 visible characters before truncation, matching Pinterest's broader description-line clamp.
Idea Ads carry a multi-page progress bar across the top of the screen that covers the top 6% — tighter than Stories' 14% because Pinterest does not surface a profile chip in the same place. The actor row (pinner name + Promoted label) sits in the next 8% below the progress bar. Plan creative with the central 78% of the canvas as the primary safe zone for product placement.
Per-page overlay text clips at ~100 chars. Plan each page like a story panel.
Idea Ads: 40-char title window
brand.com
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Title | 100 | 40 | 35 |
| Page text overlay | 250 | 100 | 80 |
Source: https://help.pinterest.com/en/business/article/idea-ads · Last verified 2026-04-15.
Page-by-page narrative
Idea Ads work as a 5-7 page narrative storyboard. Page 1 = hook. Pages 2-5 = step-by-step demonstration. Final page = CTA + product link. Skipping the storyboard structure and dropping repeated product photos performs poorly.
FAQ
- How many pages can a Pinterest Idea Ad have?
- Between 3 and 20 pages. The sweet spot for save rate is 5-7 pages.
- Can Idea Ads include video?
- Yes. Each page can be image, video, or text-overlay-only. Mixed-media Idea Ads are common.
- Do Idea Ads have a CTA button?
- Yes — a single CTA renders on the final page. The CTA text is selected from a preset list (Shop, Learn more, etc.).