tiktok
TikTok Dynamic Showcase Ad Character Limits
Dynamic Showcase auto-pulls product data from a catalog. Caption uses In-Feed clamps; product titles truncate at 34 characters.
TikTok Dynamic Showcase Ads (DSA) auto-generate ad creative from a linked product catalog. The video creative is generated with TikTok's templating engine; the product card is pinned with title, price, and CTA. Caption inherits In-Feed limits (~100 visible characters of 2,200 max). Product titles in the pinned card truncate at 34 characters — same number as Shop Ads.
The catalog feed is where DSA campaigns succeed or fail. If your catalog title field is "Premium Organic Cotton T-Shirt — Heather Gray, Size M," it clamps to "Premium Organic Cotton T-Shirt — H…" in the pinned card. The fix is the same display_title pattern as Meta: maintain a 34-character version for the pinned-card surface.
Description in the pinned card shows the first 80 characters of your catalog description field. Plan a display_description of 80 characters or less.
34-char product titles
80-char description tier
$29.99
34-char product titles
Dynamic Showcase pulls from catalog. Titles 34 chars.
🎵 Original sound · brand
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Caption | 2200 | 100 | 80 |
| Product title | 60 | 34 | 30 |
| Product description | 200 | 80 | 70 |
Source: https://ads.tiktok.com/help/article/tiktok-shop-ads · Last verified 2026-04-15.
The 34/80 catalog override
The same catalog override pattern that works for Meta Advantage+ works for TikTok DSA. Three parallel title fields. Three parallel description fields. Map each surface to the right one.
FAQ
- Is DSA the same as TikTok Shop Ads?
- Related but distinct. Shop Ads pin a single product card; DSA generates entire creative variants from a catalog automatically.
- How many product variants can DSA generate?
- Up to 50 in a single ad set, more with extended catalog support.
- What catalog feed format does DSA accept?
- Standard product feed in CSV, XML, or Google Shopping format.
- Does DSA need a TikTok Shop integration?
- DSA works with any product catalog, not just TikTok Shop. Shop Ads specifically requires the Shop integration.