How many images can a TikTok Carousel have?

Between 2 and 35. Most successful campaigns use 5–10 cards.

Do all cards need to be the same aspect ratio?

Yes — TikTok renders them at 9:16. Cards in other aspect ratios are letterboxed.

Can I link each card to a different URL?

Limited. The whole carousel typically links to one URL. Some Shop integrations allow per-card linking.

How does this compare to Meta Carousel?

Meta Carousel supports per-card headline + description + URL. TikTok is simpler — single URL, per-card title only.

TikTok Carousel Image Ad Character Limits

TikTok Carousel Image Ads (sometimes called Photo Ads or Image Slideshows) place 2–35 images in a horizontal swipeable card stack, replacing the typical video creative. Caption inherits In-Feed clamps (2,200-character maximum, ~100 visible). Each card supports a 40-character per-card title that overlays the bottom of the image.

The 100-character caption clamp applies to the entire carousel, not per card — there's only one caption shared across all images. The per-card 40-character title is what differentiates each image. Use the caption for the global hook and the per-card titles for sequential narrative beats.

The format favors product-led ads with multiple SKUs or step-by-step explainers. Performance varies by category — fashion and home goods tend to outperform service categories on this format because the image-stack lends itself to product variety.

Last verified Apr 15, 2026

Placement

Caption59/2200clips at 100

Display name0/40clips at 40

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Carousel images = 100-char caption + per-card 40-char title

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Verified 2026 limits

Field	Hard max	Visible before truncate	Warn at
Caption	2200	100	80
Display name	40	40	30

Source: https://ads.tiktok.com/help/article/in-feed-ads-overview · Last verified 2026-04-15.

Per-card narrative discipline

Plan each card's title as a beat in a story. Card 1 = hook. Card 2 = proof. Card 3 = offer. Card 4 = CTA reminder. Don't repeat the same title across cards.

FAQ

How many images can a TikTok Carousel have?: Between 2 and 35. Most successful campaigns use 5–10 cards.
Do all cards need to be the same aspect ratio?: Yes — TikTok renders them at 9:16. Cards in other aspect ratios are letterboxed.
Can I link each card to a different URL?: Limited. The whole carousel typically links to one URL. Some Shop integrations allow per-card linking.
How does this compare to Meta Carousel?: Meta Carousel supports per-card headline + description + URL. TikTok is simpler — single URL, per-card title only.