tiktok
TikTok Branded Mission Character Limits
Branded Mission turns creators into ambassadors. Mission brief caps at 280 characters; reward copy at 60.
TikTok Branded Mission turns paying creators into ambassadors. The brand publishes a "mission" — a creative brief with reward terms — and creators pitch in by submitting their own videos that the brand can then promote as ads. The mission brief itself caps at 280 characters of description, plus a 60-character reward summary.
This is the placement where character discipline shifts from the brand's voice to the brand's brief. The 280-character mission brief has to clearly explain what creative the brand wants and what the reward is. Vague briefs get vague creator submissions. Specific briefs get specific submissions.
When the brand promotes a creator's video as an ad, that ad inherits standard In-Feed limits (2,200-character caption, ~100 visible) and the creator's original caption is preserved by default.
@brand
Branded Mission brief caps at 280 chars
🎵 Original sound · brand
Verified 2026 limits
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Caption | 2200 | 100 | 80 |
| Display name | 40 | 40 | 30 |
Source: https://ads.tiktok.com/help/article/in-feed-ads-overview · Last verified 2026-04-15.
The 280-character brief
Treat the mission brief like a tweet of yore. State the creative direction. State the reward. State the deadline. 280 characters is enough.
FAQ
- How does Branded Mission compare to traditional influencer outreach?
- Branded Mission is platform-mediated and pay-per-creative-submission. Traditional outreach is direct-negotiation and per-creator.
- Are submitted videos vetted?
- Yes. The brand reviews submissions before promoting. Only approved videos run as ads.
- What does the reward typically look like?
- Cash plus reach guarantees. Reward terms are public to the creator pool, so they need to be clearly stated in the brief.
- Can I run Branded Mission alongside other paid placements?
- Yes. Most enterprise campaigns combine Branded Mission for content sourcing with In-Feed or Spark Ads for distribution.