glossary
See More Cutoff — Definition
The See more cutoff is the visible-character count at which Meta clamps primary text and adds the See more link. It is 125 characters.
The See more cutoff is the visible-character count at which Meta clamps primary text on Feed-style placements and adds a "See more" link. The number has been 125 characters since 2018 and shows no signs of changing.
Tap-through rates on See more vary by category but typically fall between 3–8% of impressions. The remaining 92–97% of viewers read only what's inside the 125-character visible window. Anything past the cutoff exists for SEO indexing and for the small fraction who tap.
The cutoff is enforced strictly by character count, not by sentence boundary. So a sentence that ends at character 130 is clipped mid-word: "Stop wasting ad spend on copy that gets cli… See more". Plan your copy so that character 125 falls at a natural break — end of sentence or end of clause — to avoid the awkward mid-word ellipsis.
See more cutoff = 125 visible characters on Meta. Period.
125 chars, every time
Where the cutoff applies
| Field | Hard max | Visible before truncate | Warn at |
|---|---|---|---|
| Primary text | 500 | 125 | 110 |
| Headline | 255 | 40 | 27 |
| Description | 200 | 30 | 27 |
Source: https://www.facebook.com/business/ads-guide · Last verified 2026-04-15.
Designing around the cutoff
Treat the cutoff as a literal cliff. Your most important word should not sit at character 124. Your most important phrase should be complete by character 110. Use the warning band as deliberate creative tension.
FAQ
- Has the See more cutoff ever changed?
- It has been 125 characters on Feed surfaces since 2018. Other surfaces (Stories, Reels) have their own cutoffs.
- Does the cutoff vary by device?
- Visible-window behavior can vary by ~5% based on device width and font rendering. Plan to 110 as the safe budget.
- What's the See more cutoff on TikTok?
- TikTok uses '...more' at approximately 100 characters. Tap rates are even lower than Meta's.
- Can I avoid See more by writing shorter primary text?
- Yes. Primary text under 125 characters never shows See more.